A business enterprise is mainly setup to make profit. Though it ensures that quality goods and services are created for customers, it aims at making profit from the goods and services being acquired by customers. There are various factors that prevent a business enterprise from making sales. An example is other business enterprises.
There would be other business enterprises involved in providing the same goods and services with other businesses. One has to ensure that his business is above his competitors to make sales. Hence, for a business enterprise to make sales in the midst of other business enterprises, it has to be more competitive. Being more competitive involves the business being ore innovative and smart in devising plans that would make it beat its competitors. Business enterprises are not ready to share or lose their customers to rivals. Hence, a business enterprise has to be more competitive to succeed