It is the aim of a business enterprise to make profit. It ensures that it provides goods and services that would be purchased by the public. A business enterprise has to produce goods and services needed by the public to ensure that they are purchased. The money gotten from the sales of the goods and services is the profit of the business enterprise. Successful business enterprises are known to strategize and formulate plans that would work for them. One of the things they do is focus on established sources of revenue.
A business can focus on established sources of revenue instead of trying out various unsuccessful means of making gains. If there is an established source of revenue, a business enterprise can focus on that and use it to gain more revenue. Focusing on established sources of revenue would limit the stress of seeking means to make gains