Though it is the aim of every business enterprise to make money, there are other things it has to focus on. A business enterprise has to ensure that customers are adequately satisfied. This should be the aim of a business because satisfied customers are sure to always come back. When a business satisfies it customers, it is sure to make sales. Having to satisfy customers involves a business enterprise knowing the needs of customers. When a business enterprise knows what its customers want, it would be able to provide the goods and services needed.
A business enterprise needs to focus on the experience of customers. This would ensure the needs of customers would be known. Furthermore, focusing on the experience of customers would ensure that a business does not make mistakes while providing goods and services to customers. It is possible that customers would have had bad experiences before patronizing a particular business enterprise. For that business enterprise not to make mistakes made by previous enterprises, it would have to focus on the experience of customers