It is the aim of business enterprises to be successful. The basic reason why business enterprises are created is to make profit. Hence, they find various means by which they can make profit from the sale f goods and services to the public. Furthermore, various plans are and strategies are devised by business enterprises to ensure that customers keep patronizing them. Business enterprise have to consider the market if it wants t make profit. It needs to finds means to influence the market in its favour. A way of doing so is by segmenting the market for growth.
By segmenting the market, a business enterprise would divide his market to ensure it grows well. Dividing its markets means that its goods and services would be available at various places. This would enable more people to purchase the goods as they are available at different places.